TLRP identity guidelines

August 2003

Contents

Logos 4–5 Typefaces 6–7 The TLRP name 8 Colours 9–10 TLRP aims 11–15 Publications 16–18 Other design elements 19–21 Further information 22

[ 4] TLRP

Logos

The TLRP and ESRC logo

As part of the ESRC, the TLRP logo must always appear alongside, and in the format as shown below:

There are only two permitted colour variants: ESRC Blue (Pantone 282C, as shown above), and Black, as shown below:

Use only master artworks, as available in software form from TLRP.

Minimum size

The TLRP/ESRC logos should normally be placed at the bottom right-hand corner of the prominent page of documents, and on the back covers of books. Exceptionally, it may be used top-right, for instance for website banners.

Logos

Defendable space

To maintain clarity, no other type or graphic element should invade the immediate area surrounding these two logos, as shown below:

A = half the logo height.

Minimum size

12mm is the minimum reproduction size.

12 mm

[ 6] TLRP

Typefaces

Main typeface

The main typeface family is Helvetica.

Helvetica 45 Light ABCDEFGHIJKLMNOPQRST UVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&!?£

Helvetica ABCDEFGHIJKLMNOPQRST

55 Roman

UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&!?£

Helvetica ABCDEFGHIJKLMNOPQRST

75 Bold

UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&!?£

Substitute typeface

For onscreen or internal documentation, where Helvetica is not available, substitute with the Arial typeface family.

Typefaces

When designing for print great care must be given in selecting type sizes so as to ensure a consistent overall look. All copy should be set in upper and lowercase, rather than capital letters only. When designing a publication, sub-headings and body text should appear in no more than three type sizes throughout the publication. Headings may use different type sizes (see example below), although there should be consistency of style throughout the publication.

Helvetica 45 is the preferred typeface for text, body copy and main headings. Helvetica 75 is intended for sub-headings. Helvetica 46 (light italic) is intended for photo-captions, running heads and footers. Helvetica 75 may also be used for headings and sub-headings in pamphlets and reports, but otherwise should be used with care.

Unless circumstances are exceptional, all typeset matter should be ranged left, ragged right. Paragraphs should be denoted by a blank line space, rather than an indent. Text matter should never be justified.

Key issues

in post-compulsory education

[ 8] TLRP

The TLRP name

The TLRP name

Independent of the TLRP and ESRC logos (see page 4), the acronym, TLRP, can also be used to brand or identify documents and exhibition panels.

In such instances ‘TLRP’ must appear as follows:

❚ In capitals and with no punctuation

❚ Vertically aligned, as shown right

❚ Only in Helvetica 75 Bold

❚ Only in Pantone 2925C or White

The vertical alignment, in contrast to all other horizontally aligned text, is intended to infer a sense of differential and objectivity. The actual typesize is left to the discretion of the designer.

Above: a sample front cover of a leaflet folded to 1/3rd A4, The TLRP website reduced to 50% actual size.

As a design option the TLRP website, www.tlrp.org, can also be positioned next the TLRP name, as follows:

TLRP

www.tlrp.org

AA

Size www.tlrp.org to the same height as the T in TLRP. The horizontal space, A, is the width of the w in www.tlrp.org.

Colours

Primary Colours

Pantone 2925C and White are the primary TLRP colours.

Secondary Colours

With care, secondary colours can also be used:

(ESRC) (School sectors accent) (Post-compulsory sectors accent)

[ 10] TLRP

Colours

Notes about colour

Paper surface

When looking at printing ink, the colour it produces depends on a number of factors, and especially the quality of paper on which the ink is printed.

An uncoated paper absorbs ink, producing a matt surface with a low colour saturation. A coated paper prevents the ink from penetrating the paper, producing a shiny surface with a vivid colour saturation. For this reason all colours for printing are specified as coated, a C after the colour number. When printing onto uncoated paper great care should be taken to visually match these coated specifications as accurately as possible.

Colour density

A given colour of ink printed onto a given type of paper can turn out differently from one time to another, depending on how much ink the printing press delivers. For the correct density, refer to any Pantone Colour manual or swatch.

Lighting conditions

A colour looks different depending upon the lighting conditions under which it is viewed. Light from a normal electric bulb tends to be red, whereas light from a fluorescent tube tends to be blue. For this reason, it is recommended that all colours, where possible, should be viewed in a good neutral light such as natural daylight.

Size of coloured surface

How a colour is seen also depends on the size of the coloured surface being viewed. A large surface area tends to reflect more light therefore making the colour appear lighter, whilst a smaller surface area of colour tends to appear darker.

TLRP aims

The communication of TLRP aims

The TLRP’s objectives are referred to as ‘aims’. The clear and consistent communication of these aims is an essential cornerstone of the TLRP identity.

Each aim is clearly defined in text, as follows:

Learning TLRP’s overarching aim is to improve outcomes for learners of all ages in teaching and learning contexts within the UK. Outcomes These are broadly conceived to include both the acquisition of skill, understanding, knowledge and qualifications and the development of attitudes, values and identities relevant to a learning society. Enrichment TLRP promotes constructive work on teaching and learning across disciplines, method-ologies and sectors, and has a strong commitment to authentic user engagement. The Programme supports various forms of national and international co-
Lifecourse operation and comparison.
TLRP supports research projects and related activities at many ages and stages in education, training and lifelong learning. The Programme is concerned with patterns of success and difference, inclusion and exclusion through the lifecourse. Expertise TLRP works to enhance the UK’s capacity for all forms of high quality research and research-informed policy and practice for teaching and learning. Such work is the particular focus of the Programme’s Research Capacity Building Network.
Improvement TLRP aims to develop the knowledge base on teaching and learning significantly and to transform this into effective
policy and practice in the UK. To maximize impact, it promotes new knowledge and its use by practitioners and policy-makers.

[ 12] TLRP

TLRP aims

Each aim is also represented by a graphic pattern, which can be used for decoration, for example on exhibition panels or other promotional materials. These patterns are useful for creating interest and impact – as well as reinforcing the TLRP’s aims. These patterns, in monotone and colour, are available in software form from the TLRP.

The collective activities and of the TLRP are represented by the pattern below.

TLRP aims

When using this pattern use all or any part of the pattern.

Only reproduce in the colours of Pantone 2925C and white, in any combination of tints from 10% to 100%, as indicated in the illustration below:

[ 14] TLRP

TLRP aims

The following patterns relate to the following specific aims and should be used as represented:

Learning Enrichment

Outcomes Expertise

Lifecourse Improvement

TLRP aims

When, exceptionally, using only a part of a pattern, please note the following:

All patterns:

Use only in the orientations shown. For example, do not rotate, angle or otherwise distort perspective.

Use any part Retain centre of ‘swirl’

Retain a combination of long Retain central focal point, and short ‘bars’ but position off-centre

Retain central focal point Retain full range of thick and thin lines

Publications

Choosing paper stock

For art papers, the following stocks are currently being use on TLRP publications.

Newsletter

‘Essential Silk’ 130gm2

1/3rd A4 Leaflet

‘Galerie’ 250gm2 (requires lamination to avoid ‘cracking’).

Research Briefing

‘Galerie Silk’ 200gm2

[ 17] TLRP

Publications

Grids

When creating grids, always allow a minimum of 18 mm for the spine margin (to allow hole punching) and 12 mm for other margins.

Gutters between columns should be a minimum of 6 mm.

With A4 documents, choose between 2, 2.5 or 3 columns. On smaller documents use 1 or 2 columns.

Publications

Back covers

When designing back covers, position the TLRP and ESRC logos in the bottom right of the grid and the TLRP address details in the bottom left, as shown in the example below.

Note: the TLRP address block should always appear in Helvetica 75 Bold.

[ 19] TLRP

Other design elements

Oblongs

Oblongs and rounded shapes in general are a rich source of imagery that can be employed on TLRP communication materials. Here is an example of a TLRP oblong: These can also fade to white:

These shapes can also ‘bleed’ off the edge

Other design elements

Dotted lines

The use of dotted lines is another design element that can be used.

Use in any weight, in shades of black or any TLRP colour.

Graduated backgrounds

Graduated backgrounds can be used in shades of black or any TLRP colour.

[ 21] TLRP

Other design elements

TLRP map

A stylised UK map is also available in software form (suitable for RGB, CMYK or mono printing) from TLRP. This can be overlaid with location information, as shown in the example below.

Further information

If you wish to receive artwork for any of the TLRP logos of other graphic elements, or to make any further enquires regarding the application of the TLRP identity, please contact:

Sara Douglas

TLRP (Room 510)

Institute of Education, University of London, 20 Bedford Way, London, WC1H 0AL

Tel: +44 (0)20 7947 9577 Fax: +44 (0)20 7947 9579

www.tlrp.org