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N.B. TLRP generic project work ended in September 2009. The below information is for reference only.
Taylor & Francis Journals
An Introduction
Taylor & Francis has been publishing peer-reviewed journals
for two centuries. Starting with the Philosophical Magazine, the
company expanded the range of journals into science and engineering.
Today, Taylor & Francis globally publishes over 100 education
journals, including British Educational Research Journal, Comparative
Education, Gender & Education, and International Journal of
Science Education.
Education is, arguably, the most significant of the journals programmes
by subject within the Taylor & Francis Group.
Publishing in Taylor & Francis Journals
Whilst publication in journals has to be subject to standard peer-review
systems, the Taylor & Francis journals editorial team (under
Ian White) are happy to advise researchers and potential Special
Issue Editors, as to which would be the most appropriate journal
for research findings arising from the TLRP. The ultimate decision
to publish will, however, lie with the individual journal Editors.
All journal articles or Special Issues arising from the TLRP that
are published by Taylor & Francis journals will carry the TLRP
logo.
Taylor & Francis is always prepared to consider new journal
projects, and would welcome such a proposal from the TLRP. Should
the TLRP wish to submit a full proposal, it should be noted that
it would benefit from association with the world's leading publisher
of journals in education and educational research.
Electronic Journals
Every journal in the education programme is published in both print
and electronic format. Electronic journals are available to institutional
subscribers, via secure, online registration systems. This helps
to ensure a largest academic audience for journals as possible,
within a secure and manageable framework.
Education Arena
In 2001 Taylor & Francis launched the Education Arena, a one-stop
online portal for cutting-edge global educational research aimed
at researchers, teachers and students.
Drawing on a combination of the expertise of our Editors and
our knowledge of the education market, Education Arena represents
a comprehensive site containing links to vitally important resources
relevant to a significant and growing online academic community.
The portal provides a search facility across all articles in the
Taylor & Francis journals programme, enabling easy retrieval
of relevant research. The Arena is interactive in several sections,
visitors are for example, encouraged to submit links and join
in debates on our Interactive Zone edited by Ted Wragg.
Features of the Education Arena include:
Journal special offers
Journal sample articles
Online journals, including archive research, full text search
and online article ordering
Guide to academic conferences, learned societies and bulletin
boards
Job news
Author resources, including electronic submission and article
status reports
Book resources, including full listing of our titles
New Journal title news
Education Arena is situated at www.educationarena.com
TLRP Links to Education Arena
We do not foresee any problems with draft material being published
on the TLRP website, prior to publication in either book or journal
form. Where publication in book or journal form has already been
agreed, a clear reference to the publication should be included.
Taylor & Francis is happy for the TLRP website to be hot-linked
to the Education Arena, which has received over 2 million visits
since it was launched in 2001.
From the main arena site, visitors are directed to the RoutledgeFalmer
homepage and online catalogue, where they will be able to order
the books.
Marketing and Promotional Activity
Any journal in which a TLRP article is published will be marketed
comprehensively via several multiple channels:
Direct Mail
Each Taylor & Francis journal is marketed extensively via printed
publicity, primarily a leaflet promoting the aims & scope of
the journal, editorial board, recent articles, abstracting &
indexing information and ordering information. Direct mail campaigns
are targeted internationally to core groups, eg. sample copy requesters,
association memberships, conference delegates, readers of competitor
journals, librarians, researchers and academics in the subject area.
In addition, Journals are included in generic subject cluster
leaflets, for example, Special Educational Needs, Higher Education,
Education Technology & Science and Education Research. Cluster
leaflets are primarily circulated at all key conferences, by insertion
in delegates wallets or display on conference exhibits.
As the number of books and journal articles increases, the books
and journals departments will organise co-promotion to alert the
market of forthcoming publications.
Special Offers
Many journals in the Taylor & Francis education programme are
made available at a discount to target groups, e.g. delegates at
a relevant conference, members of an organization etc. Special offers
are promoted electronically and via printed flyers created on a
bespoke basis. Additionally, many incentives are given to personal
subscribers to encourage trial and adoption, particularly of new
titles. The Education Arena contains a 'Special Offers' section,
which enables visitors to get details of selected special offers
and to order online. Journals publishing TLRP sponsored articles
could be promoted at special rates to TLRP members.
Website
Each journal has a dedicated page on the Taylor & Francis website.
The page includes information about the aims and scope of the journal,
editorial board, notes for contributors and bibliographic details.
Visitors to the journal page can have access to tables of contents
for issues previously published. Visitors to the site can search
the journals list by subject area or alphabetically and can sign
up to an email contents alerting service or to receive a free online
sample copy. Each journal homepage contains a 'links of related
interest' section, which could provide a direct link to TLRP project
information.
Scholarly Articles Research Alert
SARA - Scholarly Articles Research Alerting - is a service designed
to deliver by email, tables of contents for any issue of Carfax,
Martin Dunitz, Psychology Press, Routledge, Spon Press or Taylor
& Francis journals to anyone who has requested the information.
This service is completely free of charge and alerts can be received
by keyword, title, sub-category or main category.
There are currently 68,000 SARA registrants choosing to receive
contents in advance of publication. All article titles published
on behalf of the TLRP will be made available via the SARA service.
For more information on SARA please visit www.tandf.co.uk/SARA
e-marketing
Taylor & Francis journals marketing techniques are being developed
to cater for an increasing online-user market. Through experience,
we know that electronic initiatives are targeted more effectively
to a more captive and responsive audience. As mentioned earlier,
special offers are actively promoted via the web and have yielded
promising results.
In addition, all online sample copy requesters are systematically
followed up with an offer to subscribe to the journal they have
sampled at a discount. This again has proved a successful method
of making research available to individuals.
Other e-marketing projects include targeted email to conference
delegates where Taylor & Francis had an exhibit, encouraging
trial of journals which were most popular at the conference.
Finally Taylor & Francis market selected journals electronically
at discounted rate via websites of affiliated associations. This
builds a mutually beneficial relationship between ourselves and
important learned societies.
Advertising
On an ongoing basis, Taylor & Francis journals are cross-advertised
via relevant in-house titles. Additionally, competitor journals
are approached each year with proposed reciprocal advertising arrangement.
Global Cross-promotion
The Taylor & Francis books and journals divisions within the
UK and US offices communicate regularly and plan marketing activities
to maximize synergy. Currently books are promoted as 'Resources
of Related Interest' on all education journal leaflets and, conversely,
journals are advertised in all education books catalogues, cluster
leaflets and where possible on individual mailers. The TLRP project
would provide an ideal opportunity to cross-promote journals and
books in printed publicity, via the web and email.
Conferences
Taylor & Francis provide extensive exposure of our journals
at international conferences on a constant basis. Our journals presence
ranges from large exhibitions, with several company representatives
attending, to inserting a leaflet in the delegates wallet. Education
journals are represented at over 300 conferences annually across
the list.
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